SKILLS
- Web production, including HTML, CSS, Tempest, Drupal, WordPress and Moveable Type
- Adobe Creative Suite, including Photoshop, InDesign and Illustrator
- Video and audio editing, including FinalCut and iMovie
- Social media platforms, including Twitter, Pinterest, Facebook and Instagram
EXPERIENCE
NewBay Media/Future Plc | July 2013-January 2023
Content Engagement Director | January 2022-January 2023
- Managed the website nexttv.com, which included brands Broadcasting + Cable, Multichannel News and Next TV
- Edited stories posted to the site, looking for errors, optimizing stories for SEO, and ensuring images looked good
- Managed the brand home pages, updating carousel slots and keeping an eye out for errors
- Worked with the web development team to ensure site issues were fixed
- Monitored Google Analytics and Parse.ly to identify high performing stories and topics
Assistant Managing Editor | October 2019-January 2022
- Helped launch new brand NextTV
- Worked with web development to QA the site (nexttv.com)
- Shepherded the merging of brands Broadcasting + Cable and Multichannel News into the Next TV domain
- Managed social media accounts for Broadcasting + Cable and Multichannel News
- Edited stories published to Broadcasting + Cable and Multichannel News
- Used Google Analytics to determine popular topics for each brand and assess each brand’s performance
Content Engagement Manager | December 2017-October 2019
- Worked closely with the Chief Content Officer to produce metrics reports of key performance indicators across the company’s business to business portfolio
- Facilitated the company’s transition from DotNetNuke and Drupal to Tempest, assisting each publication’s editorial team with the migration, design and implementation
- Communicated regularly with the Tempest team on site improvements and cross-portfolio implementations of site features
- Trained B2B editorial teams on Tempest, Google Analytics and Chartbeat
- Worked with Tint to create social media widgets for the company
Associate Manager, Web Content, Broadcasting & Cable and Multichannel News | March 2015-Dec. 2017
- Produced weekly metrics reports based on data from Google Analytics, Chartbeat and MediaView
- Worked with web development teams in New York and India on website issues for both websites, ensuring that any fixes to sites were addressed promptly
- Coordinated coverage of industry and company events, including the Emmy Awards, Television Critics Association and Next TV Summit, for both websites to ensure the sites adequately reported any news
- Helped to develop protocols for posting stories to both sites and trained reporters and editors to use the content management system
- Facilitated social media promotion on Facebook, Twitter and LinkedIn
- Wrote and edited stories for the websites
- Monitored websites to ensure site content adhered to proper style and grammar
Assistant Editor, Broadcasting & Cable | March 2014-March 2015
- Produced weekly metrics reports based on data from Google Analytics and MediaView
- Worked with web development on website issues and ensured that any fixes to site were addressed promptly
- Coordinated coverage of TCA and company events to ensure that all relevant panels were reported on
- Helped manage Editorial Assistants, making sure tasks were completed
- Facilitated social media promotion on Facebook, Twitter and LinkedIn
- Wrote and edited stories for Web and the print magazine
Editorial Assistant, Broadcasting & Cable | July 2013-March 2014
- Edited, wrote and published content for Web
- Managed, edited and sent multiple daily newsletters for the publication
- Worked with editors, reporters and other staff to ensure articles were published in a timely manner
- Wrote items for the print edition, including executive profiles and special features
- Helped facilitate the site’s CMS transition and redesign, including training staff on new procedures
RadarOnline | June 2011-April 2013
Web Producer
- Managed publishing of content on website, which garnered 5 million uniques per month
- Collaborated with other producers to ensure continuity and uniformity of content
- Edited video and audio using FinalCut Pro and Quicktime
- Used Google Analytics and Chartbeat to assess content performance
- Utilized social media to promote site content through Tweetdeck
La Sierra University | Jan. 2013-March 2013
Adjunct Faculty
- Taught Advanced Writing for Print Media during the Winter 2013 Quarter
- Assigned students a variety of articles, including analyses, commentaries, and features
EDUCATION
University of Southern California, Los Angeles, Calif., May 2011
M.A: Online Journalism, May 2011, Phi Kappa Phi honor society, Outstanding Graduate Scholarship award
La Sierra University, Riverside, Calif., June 2006, summa cum laude
B.A: English: writing with a minor in biology, University Honors Program