SKILLS
- Web production, including HTML, CSS, Tempest, Drupal, WordPress, Squarespace, Ghost, and Hubspot
- Adobe Creative Suite, including Photoshop, InDesign and Illustrator
- Video and audio editing, including FinalCut, Premiere, and iMovie
- Social media platforms, including LinkedIn, X, Facebook, and Instagram
- Workflow management software, including Airtable and Monday
EXPERIENCE
Fabric Media April 2023-present
Communications and Engagement Specialist
- Collaborate with clients to manage their social media presence, ensuring content matched each client’s voice
- Edit stories, wrote stories, and manage social media for the agency’s in-house publications TVREV and The Measure
- Work with client event’s team to facilitate logistics and government requirements for mobile showroom
- Oversee in-house video production from scheduling to final delivery of assets across clients
- Help with distribution of weekly newsletters, using Squarespace, Ghost and Mailchimp
- Master Airtable to help streamline workflows across multiple clients
NewBay Media/Future Plc July 2013-January 2023
Content Engagement Director January 2022-January 2023
- Managed the website nexttv.com, which included brands Broadcasting + Cable, Multichannel News and Next TV
- Edited stories posted to the site, looking for errors, optimizing stories for SEO, and ensuring images looked good
- Managed the brand home pages, updating carousel slots and keeping an eye out for errors
- Worked with the web development team to ensure site issues were fixed
- Monitored Google Analytics and Parse.ly to identify high performing stories and topics
Assistant Managing Editor October 2019-January 2022
- Helped launch new brand Next TV and worked with web development to QA the site (nexttv.com)
- Shepherded the merging of brands Broadcasting + Cable and Multichannel News into the Next TV domain
- Managed social media accounts for Broadcasting + Cable and Multichannel News
- Edited stories published to Broadcasting + Cable and Multichannel News
- Used Google Analytics to determine popular topics for each brand and assess each brand’s performance
Content Engagement Manager December 2017-October 2019
- Worked closely with the Chief Content Officer to produce metrics reports of key performance indicators across the company’s business to business portfolio
- Facilitated the company’s transition from DotNetNuke and Drupal to Tempest, assisting each publication with the migration, design and implementation
- Communicated regularly with the Tempest team on site improvements and cross-portfolio implementations of site features
- Trained B2B editorial teams on Tempest, Google Analytics and Chartbeat
Associate Manager, Web Content, Broadcasting & Cable and Multichannel News March 2015-December 2017
- Produced weekly metrics reports based on data from Google Analytics, Chartbeat and MediaView
- Worked with web development teams in New York and India on website issues for both websites
- Coordinated coverage of industry and company events, including the Emmy Awards and Television Critics Association
- Helped to develop protocols for posting stories to both sites and trained staff to use the content management system
- Facilitated social media promotion on Facebook, Twitter and LinkedIn
- Wrote and edited stories for the websites
Assistant Editor, Broadcasting & Cable March 2014-March 2015
- Produced weekly metrics reports based on data from Google Analytics and MediaView
- Worked with web development on website issues and ensured that any fixes to site were addressed promptly
- Coordinated coverage of industry and company events to ensure that all relevant panels were reported on
- Helped manage Editorial Assistants, making sure tasks were completed
- Wrote and edited stories for web and the print magazine
Editorial Assistant, Broadcasting & Cable July 2013-March 2014
- Edited, wrote and published content for web
- Managed, edited and sent multiple daily newsletters for the publication
- Worked with editors, reporters and other staff to ensure articles were published in a timely manner
- Wrote items for the print edition, including executive profiles and special features
- Helped facilitate the site’s CMS transition and redesign, including training staff on new procedures
RadarOnline June 2011-April 2013
Web Producer
- Managed publishing of content on website, which garnered 5 million uniques per month
- Collaborated with other producers to ensure continuity and uniformity of content
- Edited video and audio using FinalCut Pro and Quicktime
- Utilized social media to promote site content through Tweetdeck
EDUCATION
University of Southern California, Los Angeles, Calif., May 2011
M.A: Online Journalism, May 2011, Phi Kappa Phi honor society, Outstanding Graduate Scholarship award
La Sierra University, Riverside, Calif., June 2006, summa cum laude
B.A: English: writing with a minor in biology, University Honors Program